How To Succeed As A Copywriter Without Ever Lying

My partner Michel Fortin recently introduced me to James Chartrand’s MenWithPens blog. James speaks with the authority of a grizzled veteran of the marketing trenches. His recent post on KissMetrics unsparingly carves up the seamy underbelly of the world’s third oldest profession -“salesmanship in print” – or copywriting. (You did know the copywriting profession hadContinue Reading

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